Google Business Profile Audit

Critical issue: The business appears ineligible or is an onlineonly/lead-generation entity presented as an eligible local business.

Needs attention: Eligibility has not been checked against current guidance or the operating model is unclear.

Critical issue: No authorised person controls the live profile or control is held by an unknown/uncooperative third party.

Needs attention: Access exists but ownership/manager roles or recovery details are unclear.

Critical issue: A second profile misrepresents the same location/business or creates a clear policy/identity problem.

Needs attention: Possible duplicates or legacy profiles exist but have not been reviewed.

Critical issue: The profile presents a storefront that customers cannot genuinely visit, or otherwise misrepresents how the business operates.

Needs attention: The model is plausible but evidence/signage/staffing/customer access still needs confirmation.

Critical issue: A private or non-customer-facing address is published to create a false storefront impression.

Needs attention: The address setting is not clearly documented or a hybrid setup needs review.

Critical issue: The profile claims implausible or non-genuine coverage that materially misrepresents operations.

Needs attention: Coverage is broadly genuine but settings are outdated or need rationalising.

Critical issue: The name is stuffed with services/locations that are not part of the genuine business name.

Needs attention: Minor inconsistency exists between the profile and current public branding.

Critical issue: The phone/contact route is wrong, dead or routes to an unrelated business.

Needs attention: The number works but ownership, consistency or preferred routing needs review.

Critical issue: The link goes to an unrelated, misleading or broken destination.

Needs attention: The page is relevant but mobile usability, message match or conversion path could improve.

Critical issue: The category materially misrepresents the core business or has been selected for keyword value rather than actual activity.

Needs attention: The category is plausible but a more accurate specific option may exist and should be checked.

Critical issue: Categories represent services the business does not actually provide or another nearby business.

Needs attention: Some categories may be redundant, overly broad or missing a genuine secondary business type.

Critical issue: The profile gives materially false customer availability.

Needs attention: Hours are broadly correct but need checking against current operations.

Critical issue: Important closures/opening changes are repeatedly inaccurate and causing customer misinformation.

Needs attention: The process for updating special hours is inconsistent.

Critical issue: The profile claims services or attributes the business does not offer.

Needs attention: Applicable fields are incomplete, stale or unclear, but the profile remains accurate overall.

Critical issue: Images are misleading, stolen, unrelated or materially misrepresent the business.

Needs attention: The profile has limited, outdated or low-value imagery and better genuine evidence is available.

Critical issue: Media is used to create a false impression of premises or services.

Needs attention: The available images are genuine but do not yet answer common customer questions.

Critical issue: The business buys reviews, incentivises them, fabricates them or uses review gating in a way that creates fake engagement risk.

Needs attention: The process is genuine but inconsistent or not documented.

Critical issue: Serious policy-risk activity or customer issues are being ignored.

Needs attention: Reviews are monitored informally but responses/process could be more consistent.

Critical issue: The business is attempting manipulation, retaliation or prohibited practices.

Needs attention: The business needs a clearer process for responding and reporting policy violations.

Critical issue: The landing page is broken, unsafe or unusable for normal customers.

Needs attention: The page works but important information or contact actions are hard to find.

Critical issue: The website materially contradicts the profile or creates a different business/location impression.

Needs attention: Minor inconsistencies or stale service information need correction.

Critical issue: Tracking breaks the destination or creates misleading data collection.

Needs attention: No useful attribution exists, or conventions are inconsistent.

Critical issue: No baseline is available and major changes are about to be made without any record of the starting point.

Needs attention: Some data is available but dates, exported metrics or context are incomplete.

Critical issue: Third-party estimates are being presented as if they were Google first-party performance data.

Needs attention: The distinction is understood but reporting still mixes the two.